What makes a website actually work for service businesses
Simple requirements that most service businesses overlook
Visitors understand what you do in 5 seconds
If someone lands on your site and can’t quickly figure out your service, they leave
Your customers can find you when they search
Being on page 2 of Google is like being invisible to potential customers
Your website answers their questions before they ask
Visitors should feel understood, not confused
Frequently asked questions
What is Online (Digital) Presence Optimization?
Online Presence Optimization is making your business work better for real people online. It’s not just about getting found in search – it’s about what happens after people land on your website. Can they find what they need? Does your site actually help them?
Digital Presence Optimization combines the technical stuff with user experience and business strategy so your online presence actually serves your customers and grows your business.
How is it different from SEO?
Traditional SEO is mostly technical fixes and backlinks – about 80% of the work. Online Presence Optimization flips this around. The technical stuff is only 20%. The rest focuses on how real humans use your website.
Instead of optimizing for search algorithms, you’re optimizing for customer behavior and needs. Most SEO work happens without talking to the business owner or understanding customers. Online Presence Optimization requires knowing your business and your customers inside out.
How do I know if I need it?
You get website traffic but few actual customers. People visit your site but leave quickly. Your current SEO person never asks about your business or customers – they just talk about technical issues. Your website feels more like a brochure than a helpful tool. Or you’re paying for SEO but not seeing real business results. If any of this sounds familiar, you need Online (Digital) Presence Optimization.