OPO

I spent 5 years building teams – hiring everyone from developers to copywriters, designers to data analysts. I worked with digital marketing specialists at every level: seasoned agencies and complete newcomers.

Here’s what I learned: The best results come from being as curious as a newcomer and as consistent as a pro. And you have to stop trusting tools and reports to do your thinking for you.

Many times, I ended up doing the optimization work myself – because even the “expensive experts” were missing the bigger picture or delivering cookie-cutter solutions. My approach shifted from trusting they’d handle it to genchi genbutsu – going to see the actual user experience yourself instead of relying on analytics dashboards.

That’s when I realized I genuinely enjoy the hands-on work and can optimize online presence, delivering superior results.

My core principle is simple: Start with real customer needs and build everything around that. Actual user behavior over industry best practices, every single time.

I’m not trying to game systems or chase the latest digital marketing trends. I focus on understanding how your customers actually think and search, then optimize your entire online presence around those insights. This approach creates lasting improvements that work regardless of algorithm changes or platform updates.