The uncomfortable truth about local SEO: there are no fast-growth tactics. The strategies that actually move the needle are the basics most businesses skip – like having a website structure that makes sense and a properly optimized Google Business Profile.

The industry keeps chasing the next big thing in search – first Google rankings, then voice search, now AI chatbots. But here’s what everyone’s forgetting: there’s still a real person on the other side of that screen, and they haven’t changed nearly as much as the technology has.