Yes, if you already have a content or marketing team. This is the beauty of purchasing strategy. I invest my brain power and help coordinate your team. You invest your expertise. The result? SEO work that outperforms agencies.

The difference is between who gets to do the content. A full-service SEO agency that produces valuable content for you (ghostwriting) is more expensive. Will a full-service SEO agency do a great work? It is a coin in the air. Buying strategy keeps the content production inhouse. I still actively participate in what’s getting written and designed, but your expertise translates into content pieces users interact with. I also ensure you get consistent SEO work done.

No, link building isn’t part of my scope. I spend my time where the real value is: technical health, content, user experience, and the data that tells us what’s working.

Yes, and it isn’t going anywhere. AI didn’t kill SEO, it just shifted the focus back to the user, which is where it always should have been. You may see some informational traffic drop as AI answers quick questions, and that’s fine, because those visitors were never your buyers. The people with real buying intent still land on your site and scroll through it looking for a reason to trust you. Keep delivering genuine value and you’ll be fine. I wrote a full breakdown here: Does SEO Still Work With AI?

No. No contractor should guarantee first-page rankings, because it isn’t a deal you can negotiate. It depends on market conditions, your content efforts, and your overall marketing budget. Infinite effort equals a #1 ranking, but let’s be honest, nobody has an infinite budget for infinite effort. There are always constraints. What I can tell you is this: when market conditions allow, you can rank #1 on an accessible budget. That’s exactly what happened with one of my clients, a golf cart rental business. We went from zero to #1 on a standard SEO budget.

The opposite. The engines change constantly, sure. What doesn't change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible no matter which AI wins next quarter. Chase hacks instead, and you're rebuilding every few months.

Three ways. I check your traffic sources to see whether people are arriving from AI tools, I watch your Generative AI stats in Google Search Console, and I run the actual queries myself to see whether you pop up. No vague promises, just what's observable.