Yes, and it isn’t going anywhere. AI didn’t kill SEO, it just shifted the focus back to the user, which is where it always should have been. You may see some informational traffic drop as AI answers quick questions, and that’s fine, because those visitors were never your buyers. The people with real buying intent still land on your site and scroll through it looking for a reason to trust you. Keep delivering genuine value and you’ll be fine. I wrote a full breakdown here: Does SEO Still Work With AI?
How do you even measure this?
Three ways. I check your traffic sources to see whether people are arriving from AI tools, I watch your Generative AI stats in Google Search