The opposite. The engines change constantly, sure. What doesn't change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible no matter which AI wins next quarter. Chase hacks instead, and you're rebuilding every few months.
What exactly do I get for the money, and are there any hidden costs?
No hidden costs. I don’t do any work without your buy-in on the strategy first. You’ll always know exactly what’s being done, what’s next, and