The opposite. The engines change constantly, sure. What doesn't change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible no matter which AI wins next quarter. Chase hacks instead, and you're rebuilding every few months.
Who actually does the work?
I do. I build the strategy myself and personally execute around 70% of the work. Lower-priority, simple tasks get delegated to reliable sub-contractors, which frees