Key metrics include search rankings for target keywords, organic traffic, local search visibility, review volume and ratings, social engagement, and conversions (leads, calls, form fills, sales). Tools like Google Analytics and Google Search Console are the standard starting points for tracking performance.
How long until I appear in AI answers?
Same timeline as SEO. The first month is audit and strategy. From there, some things move fast (technical fixes are trackable right away), and content-driven