Key metrics include search rankings for target keywords, organic traffic, local search visibility, review volume and ratings, social engagement, and conversions (leads, calls, form fills, sales). Tools like Google Analytics and Google Search Console are the standard starting points for tracking performance.
AI keeps changing. Isn’t optimizing for it a waste?
The opposite. The engines change constantly, sure. What doesn’t change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible