I mainly work with service businesses. Current clients come from fields like marketing, legal, hospitality, and data intelligence. But it’s less about industry and more about fit: I only take on businesses I genuinely find exciting and whose values align with mine. I won’t take a project I can’t help with, or one I’m not truly motivated to help with.
AI keeps changing. Isn’t optimizing for it a waste?
The opposite. The engines change constantly, sure. What doesn’t change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible