What kind of businesses do you work with, and is this right for me?

I mainly work with service businesses. Current clients come from fields like marketing, legal, hospitality, and data intelligence. But it’s less about industry and more about fit: I only take on businesses I genuinely find exciting and whose values align with mine. I won’t take a project I can’t help with, or one I’m not truly motivated to help with.

More FAQs

Is GEO just SEO with a new name?

Essentially, yes. The people telling you it’s a whole new discipline are usually selling the same thing in fancier wrapping. Do high-quality SEO and your

AI keeps changing. Isn’t optimizing for it a waste?

The opposite. The engines change constantly, sure. What doesn’t change is that they all reward genuinely useful, well-structured content. Build that, and you stay visible

Which AI engines do you optimize for?

All of them, at once. I test mainly in ChatGPT and Gemini because that’s where most of your customers are, but good content earns citations