Essentially, yes. The people telling you it's a whole new discipline are usually selling the same thing in fancier wrapping. Do high-quality SEO and your content is optimized for AI models by default. The one real shift AI forces on you is this: your content has to be genuinely valuable now, not filler. That part I take seriously.
Do you guarantee first-page rankings?
No. No contractor should guarantee first-page rankings, because it isn’t a deal you can negotiate. It depends on market conditions, your content efforts, and your