Essentially, yes. The people telling you it's a whole new discipline are usually selling the same thing in fancier wrapping. Do high-quality SEO and your content is optimized for AI models by default. The one real shift AI forces on you is this: your content has to be genuinely valuable now, not filler. That part I take seriously.
Am I locked into a long-term contract?
No. You can cancel any time, and there’s no locked-in work. What I ask for instead is a complete buy-in on the strategy. That alignment