Essentially, yes. The people telling you it's a whole new discipline are usually selling the same thing in fancier wrapping. Do high-quality SEO and your content is optimized for AI models by default. The one real shift AI forces on you is this: your content has to be genuinely valuable now, not filler. That part I take seriously.
What does an online presence optimization service include?
A typical service covers a website audit, technical and on-page SEO, keyword research, user experience work (mapping user journeys, layout changes, and improving site flow),