Essentially, yes. The people telling you it's a whole new discipline are usually selling the same thing in fancier wrapping. Do high-quality SEO and your content is optimized for AI models by default. The one real shift AI forces on you is this: your content has to be genuinely valuable now, not filler. That part I take seriously.
How much does online presence optimization cost?
Pricing varies by scope, competitiveness, and goals. A one-time audit typically starts in the mid-hundreds, while ongoing full-service optimization is a monthly investment that generally