The majority of consumers research a business online before buying, with studies putting the figure above 80%, and the top search results capture most of the clicks. A well-optimized online presence makes you easy to find, builds trust and credibility, and drives more traffic, leads, and sales, effectively acting as a 24/7 digital storefront.
Is SEO even worth it now that AI answers everything?
Yes, and it isn’t going anywhere. AI didn’t kill SEO, it just shifted the focus back to the user, which is where it always should