The majority of consumers research a business online before buying, with studies putting the figure above 80%, and the top search results capture most of the clicks. A well-optimized online presence makes you easy to find, builds trust and credibility, and drives more traffic, leads, and sales, effectively acting as a 24/7 digital storefront.
What is the difference between online presence optimization and SEO?
SEO focuses on ranking your website in search engine results. Online presence optimization is broader, fusing SEO with content marketing, social media, local and Google