SEO focuses on ranking your website in search engine results. Online presence optimization is broader, fusing SEO with content marketing, social media, local and Google Business Profile listings, reputation and review management, and website user experience. In short, SEO is one channel, while web presence optimization is the whole digital footprint working together.
How is Online Presence Optimization different from SEO (Search Engine Optimization)?
Traditional SEO is mostly technical fixes and backlinks – about 80% of the work. Online Presence Optimization flips this around. The technical stuff is only