SEO focuses on ranking your website in search engine results. Online presence optimization is broader, fusing SEO with content marketing, social media, local and Google Business Profile listings, reputation and review management, and website user experience. In short, SEO is one channel, while web presence optimization is the whole digital footprint working together.
How is this different from regular SEO?
It’s SEO, extended. Traditional SEO focuses on your website and its rankings. I take the same principles and apply them to your entire online presence