SEO focuses on ranking your website in search engine results. Online presence optimization is broader, fusing SEO with content marketing, social media, local and Google Business Profile listings, reputation and review management, and website user experience. In short, SEO is one channel, while web presence optimization is the whole digital footprint working together.
What kind of businesses do you work with, and is this right for me?
I mainly work with service businesses. Current clients come from fields like marketing, legal, hospitality, and data intelligence. But it’s less about industry and more